Business owners, web developers, and digital agencies spend time and money building their businesses and brands. As a result, some spend as much time on their web presence as on anything else. But are they spending as much time considering their web host and the role hosting plays in their success?
Whether you’re just starting out or a well-established corporation, reliable web hosting is necessary. Therefore, knowing what to look for in a web host is a must. This guide offers five reasons why your website needs reliable web hosting and why the provider you choose is important.
5 Reasons Why You Need A Reliable Web Host For Your Website
What is a web hosting business if their customers can’t trust them? A reliable web host has several key advantages, from better website performance to better security and customer support. So let’s learn why web hosting and a reliable provider are vital to the success of your website.
1. Improve the performance of your website
The performance of your website is crucial to the success of your business. If your pages load slowly and downtime is constant, your visitors get frustrated and you lose revenue. According to Atlassian, “A report from Avaya found that the average [cost of downtime] It ranged from $2,300 to $9,000 per minute depending on factors such as company size and industry vertical.” Not only do developers need to optimize the code to ensure the website works, but a worthwhile hosting provider can help you improve the performance of your website.
Reliable hosting providers help ensure that the underlying infrastructure of your site is protected and running optimally. They do this by monitoring the hardware, network, and power in your environment and handling any issues. In addition, they provide a secure installation, ensuring that no one has physical access to the server hardware.
The hosting provider gives you options for your immediate needs and future growth. Trusted providers know that solutions are not a one-size-fits-all. They should have the ability to offer more sophisticated hosting plugins and solutions.
2. Improve the security of your website
Security is a top priority for companies that handle sensitive information. In fact, a recent study by Astra shows that the average cost of a data breach reached $4.35 million in 2022, with a new cyberattack launched every 39 seconds. And the problem is expected to get worse. These statistics highlight the need for a hosting provider that offers comprehensive security services to protect against common threats.
Reliable web hosting eases the worry about what providers need to handle while providing tools that help you with the things you manage. In other words, while website security is your responsibility, you should rely on your provider for updates and patches for the software under their management. Also, having the right security at the network level stops most cyber attacks before they reach your servers.
3. Save on costs in the long run
A very common phrase says that you get what you pay for. This saying is as true for web hosting as it is for fashion, food, and anything else. Consequently, while settling for a less expensive solution may be attractive on the budget, fixing the problems that cheaper hosting can cause costs more.
A reliable web host may not be the cheapest solution, but it saves money in the long run by avoiding unnecessary infrastructure changes, downtime due to migrations or outages, and other hidden costs caused by unreliable providers. Hosting providers worth checking with you to ensure your environment is best suited to your needs. And if you have to start small and upgrade later, they give you a clear growth path so you know the way forward.
4. Get better customer service
The fact is that problems arise with any hosting provider or solution you have. Component failures, reaching storage capacities, and oversaturation of CPU and RAM resources are just a few of the growing pains that cause problems for organizations.
Businesses of any size care how and how quickly those problems are fixed. Ultimately, the technical support provided by your hosting provider, such as Liquid Web, determines the degree of reliability attached to them.
Reliable customer support from your web host means you get fast and efficient service around the clock. It means you get expert technicians looking to understand and fix your problems, giving you comprehensive answers if a solution can’t be reached immediately. Above all, they need to address issues and concerns as quickly as possible, keeping you up to date every step of the way.
5. Disaster Recovery Solutions
Natural disasters, hardware failures, and user errors happen all the time. Here are some examples of such events:
Unfortunately, these and other events result in data loss and system downtime. However, businesses or small businesses gain valuable time, money, and data protection with a proper backup and disaster recovery strategy and solution.
Reliable providers offer web hosting solutions that include adequate backups. Whether it’s making changes to your website or protecting records, reliability in a provider is something businesses can’t do without. Additionally, business owners gain peace of mind knowing that their website’s files, content, and sensitive data are backed up in case disaster strikes.
Final Thoughts on Reliable Web Hosting
A web hosting business is defined by the services and solutions they provide. They must help customers improve their website performance, improve website security, receive better customer service, save money, and implement functional disaster recovery solutions. Truly reliable web hosting providers offer a wide range of benefits to make your website and your business as successful as possible.
If you’re ready to take your website and web hosting experience to the next level, consider investing in reliable web hosting services. Liquid Web has a proven track record over the last 25 years of being a hosting provider that businesses of all sizes can trust.
Liquid Web’s suite of managed hosting solutions adapts to your business, regardless of stage. Contact the sales team today to discuss your needs and determine what is best for you.