Today, having a good website is somewhat associated with starting a business. How else are you going to locate potential customers? But creating a website may seem like a big process to you. But, the truth is that creating a website on your own has never been so easy.
You don’t need to hire a developer to use one of the many CMS (content management systems) available today that will have you launching your business in a couple of days. In this post, we will take a look at how you can use WordPress to create your own website.
Why choose WordPress?
It only seems reasonable to consider using WordPress instead of an alternative CMS technology like Wix or Drupal. WordPress powers almost 80% of the websites on the internet. And one of the main contributing factors to this is how simply adaptable it is. Managed WordPress hosting is the platform of choice for people all over the world thanks to its simple design, plenty of plugins and features, and an easy-to-use control panel.
Plus, the platform’s plethora of tools that focus on optimization to improve rankings allows you to provide SEO-specific attention.
Using WordPress to create a B2B website
Although it may seem like a lot of work, creating a B2B website with WordPress is actually not that difficult.
Choose a domain name, choose a hosting company, and install WordPress
Establishing a domain name and hosting company is the first step in the process of creating a website. You should give your domain name some thought because it is crucial. If you can, keep it short and come up with a catchy sentence.
Now, to start working with the hosting company, we recommend Host.co.in.
We offer a free domain for 1 year with your choice of hosting plan.
You can choose between 3 plans.
Lite- Rs.99/month Starter- Rs.199/month Premium- Rs.399/month
Now, you need to select a domain name and set up your account after selecting a plan. You can visit the dashboard and install WordPress after making payments and creating your account. Just select the domain name and enter your username and password to get started. As soon as the installation is complete, you can start customizing and expanding your website.
Create your website using WordPress now
Theme, plugins, site structure, and content are the four main factors you need to consider in this situation.
WordPress offers many different themes, you can select the one that is most likely to appeal to your target audience. You have the ability to try out the live demos on the site, allowing you to experiment a bit before deciding which theme best displays your website.
To reduce bounce rates, keep in mind that your website needs to be user-friendly. The way the website appears on mobile devices is another aspect to consider. Your website should be optimized for mobile devices as most of the users browse on mobile devices.
Last but not least, determine which plugins you will need to install and if they work with the theme you want to use.
After choosing a theme, you now need to insert some plugins that will essentially ensure that your website works the way you want it to. As many plugins will be unique to the site you have created, you will need an account for that.
However, some plugins have a wide range of uses:
Yoast SEO – Everyone wants their website to rank organically, and Yoast SEO specifically helps you do just that. Jetpack – This plugin can help you with a variety of issues such as marketing, design, performance, image service, and SEO for your website. Akismet: Akismet is frequently used by users to filter comment spam or any other spam that may harm content.
Below are some plugins you can install for a b2b website.
WPForms: You may already know that forms are a necessary component of every website. WPForms are used to create leads and are an efficient and simple way for visitors to contact you. You can also install WPForms for a variety of other uses. MemberPress – Set up this plugin if you plan to create closed content like manuals and courses. WP Rocket – This plugin is incredibly popular and for good reason. These days, everyone is aware of the importance of page speed, especially when considering search ranking factors. Then WP Rocket was required to improve website speed. SEMRush – SEMRush is well known in the field of marketing, the plugin can improve your social media, paid traffic, SEO, content and PR initiatives. Create a structure for your website
After selecting a theme and installing plugins, you can start adding content. However, you need to make sure that your website is optimally configured before you decide to go ahead. This will involve organizing your website’s main navigation menu, footer links, navigation links, blog post categories, and tags. Since this requires careful planning, take your time creating a structure for your website.
Now, you can start adding posts and creating pages. It is well known that the content you put up will ultimately help you generate leads.
This implies that when it comes to writing blog posts and product page copy, creativity is a must.
Since your website will be business-to-business, you need to make sure that your product and service pages are clear and properly represented.
Be sure to include SEO best practices for your posts and content. Be sure to pay due attention to the quality of your material. If your website doesn’t rank organically, which is possible in the early stage, you can use a paid channel for immediate positive effects.
This is how WordPress is used to build a website. And you can do all of this without using the help of a tech expert.
Here are some additional tips to consider:
Add alt text to image to improve SEO ranking Once you have enough materials, you can use the blog sidebar as a method of dissemination. Any event you organize can benefit from the same. Constantly improve your website to give users the best possible experience. Use Google Analytics to monitor the performance of your website. Install a WordPress backup plugin to protect yourself from any issues or errors.