The reputation of intellectual property is one of the most important aspects of business. Companies trust it to make decisions about who to do business with, what products and services to offer, and where to invest resources. But can a company’s bad intellectual property reputation affect its business? Yes, a company’s bad intellectual property reputation can have a negative impact on its business. For example, an online retailer might avoid doing business with a company because of an intellectual property infringement lawsuit involving the company. That could lead to lost sales and decreased market share. Also, customers are less likely to purchase products or services from a company with a poor IP reputation. Ultimately, this could have a negative impact on the company’s revenues and results. There are ways to mitigate the damage that having a bad intellectual property reputation can cause.