When a client orders your agency design a digital productAs a website or web application, it is important to perform design quality assurance (QA).
Otherwise, your web development team could unknowingly add visual design bugs that you won’t even have a chance to catch. The result? Unsatisfied customers and a project over budget just because of a lack of care and attention.
With design quality control, you can proactively ensure that the final product looks and functions as expected.
Here’s what you need to know about the design QA process and how your agency can create a custom design QA template:
What is design quality control?
In their simplest form, quality control procedures ensure that a product or service meets certain standards, that is, it is “fit for purpose” and “right first time.”
With that in mind, design QA focuses on ensuring that no design goal is missed during the web development process. In other words, it ensures that the user interface (UI) of the website does not deviate too much from the original UI design mockup that the client approved.
To illustrate: if the buttons on a web page are not aligned or the spacing of the text is wrong, the development team must be informed before the final version so that they can correct the inconsistencies.
Although most digital products can be easily upgraded, bugs can lead to significant problems, such as reputational damage and technical debt, or the time and effort required to go back and fix poor versions.
For example, if a website design template contains small errors, those errors will be repeated throughout the entire website. Fixing such bugs costs more than making a better design template in the first place.
That’s why it’s up to quality control testers and product managers to design to ensure the customer is happy with the final product.
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Importance of design quality control
Once you’ve done some exceptional design work and handed it over to the development team for prototyping, you can’t just put your feet up and relax. Why not? Well, a miscommunication can arise between the teams.
Web developers can miss a font size or box padding here and there, and the software development team’s own QA processes rarely have a way to catch such errors.
Meaning: Designers need to make sure their design is implemented as-is, and developers don’t miss anything.
When you do design QA, you can reiterate your design goals to web developers to make sure everyone is on the same page.
And that’s not all.
With design quality control, you can enjoy several other benefits:
Improved team morale: With Design QA, your developers deal with kind requests from teammates instead of negative feedback from a client. Efficient processes: After the final quality check, your team can score a win and move on to other projects. You rarely have to go back to the drawing board as you deliver what the client asks for. Maintain brand reputation: When you send a proven result to the customer, the customer doesn’t have to put on their QA tester hat, saving them time and effort. As a result, you can enjoy excellent and positive reviews. Better collaboration: With Design QA, developers and designers work together to find solutions to their problems. Helps you find a sync in the team. Consistent quality – As you add design templates to the mix, you can improve your design processes to industry standards and win the customer over on the first try.
Creating a User-Centered Design QA Checklist
You are probably familiar with a general web design checklist. Similarly, a design quality control template, also called a web design quality control checklist, sets out expectations for what an acceptable product looks like and the steps to produce that quality. Streamlines the design process and reduces the scope of changes required after transfers.
While coming up with a perfect design QA checklist can be a juggling act, you can start by putting user experience (UX) front and center. After that, consider the client’s deliverables and put yourself in the client’s shoes as you develop the test steps of the design.
While no two design agencies are the same, you can make your design template a success by considering the following five things:
visually appealing product
Web designers strive to create aesthetically pleasing web pages, but sometimes, the intended design gets lost during the product design process.
Make sure that all visual elements, such as text, images, and spacing, in the implemented web design follow good UX design principles.
Brand Website Design
Any brand strategy for ecommerce it would be incomplete without a website that leaves a lasting impression on customers. If your client’s brand is associated with a certain color palette or font, those style elements should appear in the finished product.
Clear calls to action (CTA)
Make sure that website visitors can easily tell that calls to action, such as add to cart buttonsdirect them to a certain action.
For example, when a website visitor hovers their mouse pointer over a CTA button, its appearance should change. It is also important that the buttons have enough contrast to be visually appealing.
Website visitors are used to pages that load quickly and are easy to navigate, so a delay of just a few seconds can result in missed conversion opportunities.
If your agency has built a website that’s easy to navigate, the last thing you want is to be let down by your client’s slow web server.
If videos don’t load correctly or design elements don’t immediately display as expected, offer faster web hosting to your clients to make their designs stand out.
Responsiveness is vital for eCommerce websites. If a designed web page does not display correctly on mobile devices, it alienates a large portion of your client’s customer base.
According to the Pew Research Center, 76% of US adults reported make purchases online using a smartphonewhile 69% of US adults used a desktop or computer to shop online.
These percentages change for different age groups, so it makes sense to cover all bases regarding website responsiveness.
When to perform Design QA
In general, consider doing design QA right after the developers implement the design. Still, the exact timing depends on your agency structure, requirements, and workflows.
For example, if you are using an agile methodology, the product owner may be best suited to decide when the design QA testing process begins. And if you have an in-house team of web developers, it’s important to run design QA before general QA.
At the very least, consider performing a design quality check before the product reaches customers.
Do a little trial and error to figure out what works for your product team. One crucial tip is to make sure product developers understand the goals of designers and the benefits of design QA testing.
Final Thoughts: Importance of Web Design QA for Successful Design Agencies
The best quality assurance ensures that every product it launches is a great success. Making a design QA template to help you implement design QA is very helpful, so feel free to experiment with it.
Once you’ve made the design QA process work for you, your agency could build stunning web pages as if it were easy.
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