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With eCommerce sales on the rise, Nexcess sets businesses up to thrive during the most important time of year for retail

ATLANTA — July 11, 2023 /PRNewswire/ — Nexcess, the fully managed, high-performance digital commerce platform built to optimize online stores and sites, today announced the launch of The Ecommerce Holiday Survival Guide 2023A definitive resource for eCommerce store owners preparing for the busiest and most critical time of year.

E-commerce sales continue their upward trend and break records. Through 2023, US e-commerce sales are expected to decline. exceed a trillion dollars. E-commerce sales will reach 20.8% of all retail sales worldwide this year, according to Forbes. That number is expected to reach 24% by 2026.

Knowing what to do and when is crucial for all eCommerce business owners. To help online store owners prepare for a successful holiday sales season, the guide provides everything you need to optimize sites, increase conversions, and prepare stores for increased traffic. The manual, categorized by season, also outlines when to start testing sites, running ads, and how to refine sales strategies.

“As e-commerce continues to experience significant growth across all industries, store owners will see increased traffic and competition this year,” says Terry Trout, SVP of Marketing.

“The holiday season puts a lot of pressure on eCommerce business owners. And Nexcess wants to help make sure it’s profitable. For more than 23 years, we’ve been helping businesses build, launch, and grow online. This expert guide provides key information and strategies that will help online stores increase customer satisfaction, build loyalty, and take advantage of increased traffic during the holidays.”

To ensure success, business owners need plenty of time to strategize and plan for the busiest retail time of the year. By starting the eCommerce holiday preparations early, business owners will gain a leg up on competitors and maximize revenue. The guide addresses all the critical aspects of eCommerce success and includes a comprehensive checklist to ensure businesses don’t miss a beat.

For more information on preparing for the holidays, read The Ecommerce Holiday Survival Guide 2023. To learn more about Nexcess, visit

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