In this episode: Simplification and barriers to entry: how to make WordPress more accessible
As mentioned above, the number of people flooding the web continues to grow rapidly. They want a web presence, but lack the knowledge, resources, and often the patience to achieve it.
Because let’s be honest, the barrier to entry can be pretty daunting. There are quite a few hurdles to jump through before we can proudly present our websites to potential customers: determining hosting provider and server requirements, setting up WordPress, choosing the right theme, getting a designer to set it all up, and analyzing all those plugins to find the right ones that work well together, to mention a few examples.
At the same time, we live in a world where simplified solutions are readily available everywhere and results are instantly expected. So how do we meet those expectations? How do we lower the barrier to entry and provide quick and easy ways to set up websites, especially for non-professionals? And how do web hosting companies make sure people don’t just go to a Facebook page, which is amazingly quick and easy to set up?
By eliminating as many steps as possible, Andrey says, every step in setup is important, however small, on the hoster and WordPress side. Fortunately, we are already taking big steps in the right direction. Listen in!